Korean Air: sanitization? Lego bricks are there to explain it to you!
The original idea came from Korean Air and serves to demonstrate the efficiency of the team in charge of the [...]
Korean Air
SkyTeam
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The original idea came to Korean Air's mind and serves as a demonstration of the efficiency of the team responsible for sanitization on board its aircraft.
The video shows how the 8 HEPA filters installed inside the Boeing 777 work and are operated.With the help of Lego bricks, Korean Air wants to demonstrate that the improved circulation of filtered air helps reduce the spread of contaminants.
These nice communication marketing gimmicks definitely help to increase customer confidence and peace of mind, which is already severely compromised by the current times we are all experiencing.
A few days later, the Korean company released a second video, this time to explain how security is provided for transit passengers.
https://youtu.be/dIA78f7POxs
A care kit is distributed to passengers, environments sanitized, and all precautions used to maintain social distancing, all again thanks to Lego bricks and classic characters.
A different way of communicating than what other companies have done, but certainly more curious and able to catch everyone's attention.
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