Increasingly environmentally conscious: cardboard water from Alaska Airlines
The first time in my life I saw water in cardboard was when I was little and went for [...]
Alaska Airlines
The first time in my life that I saw thewater in cardboard was when I was little and went to the stadium for the first time to follow my favorite team. Back then, the cardboard water was to prevent it from being thrown and ferisse someone, in this case instead Alaska Airlines avoids hurting the environment.
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And yes because, fortunately, the issue of the safeguard of the environment is increasingly becoming a hot topic and it is often a matter of merit for companies to join Co2 reduction and recycling projects and campaigns.
Alaska Airlines is no different; the goal is to reset carbon emissions by the 2040, in addition to significantly reducing the waste, the waste of water and recycle as much as possible by 2025. When it comes to recycling, one of the most important aspects, being one of the most used and polluting materials ever, is the plastic bottle.
Here's Alaska Airlines wanted to reinvent the disposable plastic bottle, implementing on board thewater in cardboard:
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Starting with the elimination of the straws on board and in the lounge, came to the use of the cans instead of plastic and now, thanks to a collaboration with the company Boxed Water, Alaska has decided to replace the plastic with the cardboard.
These cartons are formed at 92% of material vegetable, organic and recyclable, even the cap is based on vegetable and not plastic, thus eliminating the 7.2 million plastic bottles used during the year, which is equivalent to about 45 tons of plastic.
"We admire Boxed Water's leadership in changing manufacturing, production and consumer choice to create a more sustainable and environmentally friendly future.
We hope that when our guests enjoy Boxed Water they will be interested in learning more about eco-friendly products and, ideally, be inspired to make sustainable choices when traveling by air or on the ground."
Traynor-Corey, managing director for guest products for Alaska Airlines.
Photo by Ingrid Barrentine.
In addition to the reduction of plastic and set goals, Alaska Airlines is also collaborating with NFF, or the National Forest Fundation. Through the Boxed Water initiative, the following have been planted. 1.2 million trees, thanks in part to the support of the travelers who have donated a few miles from the Mileage Plan of Alaska's LIFT Miles program.
Before Boxed Water, Alaska Airlines encouraged travelers to post their own water bottle of refillable water with the hashtag #FillBeforeYouFly: each photo uploaded to social corresponded to a planted tree through a partnership with the Bonneville Environmental Foundation.
When it was still hardly mainstream, Alaska founded the "Green Team" in 2007, which was a group of employees dedicated to improving the recycling in flight and other environmental initiatives, the first of its kind in the commercial aviation industry.
Many airlines are trying to reduce the carbon FootPrint to try to help the environment. Some have decided to investing in electric aircraft and seek an alternative to fossil fuel, while others experiment with aircraft with low environmental impact with a number of interesting initiatives, such as the Etihad's Greenliner program and its Eco-Flights.
These initiatives bode well for an increasingly green. Each of us must strive more and more to contribute consistently to the preservation of the environment, only then can we leave a better world To those who will come after us.
