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After WOW Air and Play Airlines, Lufthansa is also introducing Gender Neutrality on its flights and it is not the only one

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After WOW Air and Play Airlines, Lufthansa is also introducing Gender Neutrality on its flights, and it is not the only one

A hot topic that is resonating in all parts of the world is precisely that of gender, they are making [...]

After WOW Air and Play Airlines, Lufthansa is also introducing Gender Neutrality on its flights and it is not the only one
by Andrea Strano
July 2, 2021
  • Lufthansa

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A theme hot that is resonating in all parts of the world is precisely that of the gender, many steps are being taken to be able to have a more inclusive. But there is still a long way to go.

In this article:

    In Italy we are witnessing a tug and pull to be able to pass the DDL Zan which would introduce more severe for those who discriminate against or assault people belonging to the LGBTQ+ community or to an ethnic group other than their own.

    The politically correct is the order of the day, even in the travel industry, which is why many airlines have chosen to be more inclusive, espousing the cause of gender neutrality on board their aircraft with a number of interesting initiatives.

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    We have already told you about Play Airlines, the new Icelandic airline that has gone beyond classical standards by offering "neutral" uniforms for flight attendants, unisex: the team will be free to wear the color and clothes they want and feel comfortable with, even the shoes will be equal white sneakers for everyone.

    uniform play

    Here it is Lufthansa does not want to be outdone and will introduce innovations, starting with how flight attendants verbally address passengers.

    Soon, there will no longer be the classic "ladies and gentlemen," but a formula (not yet unveiled) that will include those who do not identify themselves in the two genders.

    Also during the flight booking, at the gender selection, in addition to "male and female" there will also be an option neutral, as will the rest of the online communication (SWISS is also adhering to the same policy on gender neutrality).

    "We will gradually adopt gender-appropriate language within flight operations, for example in cabin, cockpit and gate announcements, at the moment, many colleagues work in these areas, which is an additional challenge."

    Timotheus Piechatzek, Manager of Equal Opportunities Lufthansa

    Airlines and gender neutrality

    Lufthansa, Play, and Swiss are not the only ones making these important changes. Before them, in 2019, Air Canada had become the first major airline to change the way it addressed passengers on board, opting for a generic "everyone" instead of "ladies and gentlemen."

    Also Japan Airlines adopted a similar change: onboard announcements are now introduced with a generic "good morning" or "good evening," depending on the time of day, without specifying anything.

    Small changes, but which can be important for a step forward in the world of inclusion and acceptance of gender diversity.

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