Now eating on board while flying in economy has become gourmet
Increasing the services offered by British Airways, which has chosen a definite path for the return of business. First [...]
British Airways
Oneworld
Increasing services offered by British Airways which has chosen a clear path for the return of business. First the announcement of the collaboration with the Michelin-starred celebrity chef, Britain's Tom Kerridge, which has designed a range of gourmet food products, including cakes and sandwiches. Now the introduction of a digital ordering platform: starting July 19, it will be possible to buy food and drinks in-flight directly from your seat.
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How British Airways' in-flight ordering service works
Initially the service will be offered only on selected routes, then it will be extended to the entire short-haul network. The new in-flight ordering system will complement the current "Buy before you fly" of the airline, in which customers are encouraged to order before boarding from the full menu of the Speedbird Café doi BA, including items from the Tom Kerridge range. Thanks to this innovation, passengers who wish to add a meal or beverage to an existing order will be able to do so. In addition those who have not placed an order prior to travel, Can do so at any time during the flight.
To place an order simply connect for free to the Wi-Fi service board via shop.ba.com, click on the "shop" option and a virtual menu will show the range of drinks and snacks offered. Orders can be placed through all major Credit and debit cards or through Avios. Tom Stevens, Director of Brand and Customer Experience at British Airways, said, "The feedback we have had from customers who have been able to travel and order from our new Speedbird Café has been extremely encouraging. The Tom Kerridge range, in particular, has been a surprise."
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The director then points out that customers like the idea of buying food before travel. At the same time, however, they chose to introduce in-flight booking for a certain reason: "We understand the importance of an extra cup of tea or a gin and tonic, in the moment. We believe this new digital ordering proposition, along with our pre-purchase option, is a winning combination that can meet everyone's needs," he explained.
BA is not the only airline that has revolutionized its catering service on board its planes; on the contrary eating aboard some companies never looked so appetizing.
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In-flight ordering follows the successful launch of "Your Menu" in British Airways' Heathrow lounges. It is the new digital table service that requires only the scanning of a QR code to enable delivery of orders to each individual customer. British Airways' proposal is all about security. A range of protective measures for customers and crew that are redefining airline service standards.
Among the latest initiatives also introduced is the "Pay when you fly". The traveler pays only a small deposit at the time of booking (usually 10-20% of the ticket price). Instead, the balance is paid close to departure, even a few hours before takeoff. British Airways and Lufthansa were the first to experiment with the system. In addition, since mid-May the British airline has been offering Covid-19 tests with results in 25 seconds. The antigenic test in question is a patent signed Canary Global and stands as a small revolution in the aviation industry.
