The sky is blue over Ita Airways, the new loyalty program is called Volare
Last night the announcement was made of the purchase, for 90 billion euros, of the Alitalia brand by ITA spa. We all would have [...]
ITA Airways
SkyTeam
FCO
Last night, the announcement of the purchase, for 90 billion euros, of the Alitalia brand by ITA spa. Therefore, we all expected to hear more about Alitalia, but instead we will not.
In this article:
In fact, CEO Lazzerini surprised everyone by launching the new company, which as of today is officially called ITA Airways. So goodbye to the Alitalia brand and welcome to a new nacelle with planes, The new ones that will arrive starting next spring, which will be completely blue with the tricolor on the tail.
"We wanted to keep the green and red colors, which are the same as those of Alitalia, e the purchase of the brand of yesterday reflects this logic: not to disperse a value. The Alitalia brand could belong to no one else but the new Italian flag carrier."
Easy to think that they wanted to play on the blue jersey that distinguishes all national teams, from soccer to basketball, rugby to water polo.
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A clean break with the past, the historical one associated with the Alitalia brand, which will then be just a memory. "We come from a glorious past, the men and women who have worked for 74 years have carried a brand around, we do not want to forget it, but we want to give an idea of novelty because we are completely new. We keep the colors, green and red, which are the colors of Italy and Alitalia," said Lazzerini today during the presentation of the new company.
Goodbye Millemiglia, here's Volare leaves March 1, 2022
"Flying" is the new ITA Airways Loyalty program, active starting today, Oct. 15. The program is designed to ensure maximum simplicity and flexibility for customers in both accumulating and spending points.
There will be four levels into which the new loyalty program will be declined: Smart, Plus, Premium and Executive.
Through the business partnership program, in addition, "Flying" will offer customers a wide range of services and products made available by ITA Airways and its partners. The accumulated points will allow customers to fly every day of the year on any ITA Airways flight, through flexible modulation linked to the value of each individual flight.
Pending the identification of a strategic partner, ITA Airways will join Sky Team by progressively guaranteeing its travelers the code sharing With all SkyTeam members with connecting flights.
"We want something that will represent us honorably in the world," explained Giovanni Perosino ITA marketing director, "You see a blue, you see a tricolor, you see a logo that will be in White gold. All this will be translated into what we will do. This plane does not yet exist, Will exist very shortly, in the coming months, as soon as we have declined it in everything, in the planes, in the uniforms."
Routes
The airline will operate starting today with a network of 44 destinations and 59 routes, 191 flights in total (24 domestic and 56 international), which will increase to 58 destinations and 74 routes in 2022 to 74 destinations and 89 routes in 2025.
Also inaugurated today is the charter activity with the first Malpensa - Fiumicino flight carrying Inter, the Italian champions. ITA Airways will focus its operations on the Rome Fiumicino hub and Milan Linate airport, where it will position itself as the airline of choice for traffic business e leisure.
In conclusion
If good mornings are any indication, it must be said that this time things seem to be changing for real. First the choice of the new fleet, now the farewell to the name Alitalia and everything it reminded us of. Restarting like a startup with a business plan that is finally serious and looking far ahead and not at short-medium haul connections for political and not commercial reasons.
