Subscribe to the Economist, included in the price is a flight to London for €1
Here at TFC we are always careful to kill two birds with one stone. Sometimes even three or four, because [...]

Here at TFC we are always careful to kill two birds with one stone. Sometimes even three or four, because we are just greedy, but that is the nature of the reward traveler: to try to get the maximum benefit when incurring an expense.
In this article:
In this case the opportunity is not new, but the offer had been suspended last summer and is now available again.
Subscribe to the Economist and receive Avios points
The partnership between the business newspaper and British Airwyas executive club allows for the following as a gift with the subscription a fair amount of Avios points.
The offer in question is less generous than last year's, but it is still advantageous for those who are subscribers and need to renew, or those who plan to subscribe to the weekly economic analysis historian.
Two levels of offerings, depending on whether one subscribes to the digital edition or takes the digital + print combo.
The cost of the two subscriptions is 275 euros and 325 euros, respectively. In the former case you will get 15 thousand Avios points, in the second 18 thousand.
What to do with these Avios
If you are not enrolled in theexecutive club of BA and you want to take advantage of this offer, you need to register for the program. Once you get your frequent flyer number, just enter it in the appropriate field and, within a few weeks, you will receive the bonus.
A flight from Italy to London ranges in cost from 7,500 to 12,000 Avios per route, plus €1 in fees. If you want, however, you can decrease the number of points needed for a greater financial outlay. For example, using 15k Avios it takes €24.22 to detach an award ticket from Milan to London.
What is special about British Airways is that. in intercontinental flights is one of the worst in terms of taxes and surcharges applied to award tickets, in contrast when it comes to intra-EU flights the fees are only 1 euro.
In addition, BA provides also 10 award seats on each flight making it very easy and economical to take advantage of the points even on short to medium-range routes.