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One of the best and cutest liveries ever, here is Kulula!

We talked about a lot of special liveries, chosen for special occasions, for the launch of a new airline [...]

</img>One of the best and cutest liveries ever, here is Kulula!
by Andrea Strano
March 19, 2022

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We talked about a lot of special liveries, chosen for special occasions, for the launch of a new airline, or for a corporate-airline partnership aimed at sponsor A good or service.

Today we are telling you about Kulula, a South African low-cost airline operating since 2001, based at Johannesburg Airport and with purely domestic routes.

Right from the start, it proved to be an airline irreverent And that she does not take herself too seriously. She has been recognized for carrying out a campaign of marketing aggressive for the 2010 world cup in South Africa, where unofficial sponsors were prohibited from mentioning the World Cup, symbols, even the word "South Africa" or the year itself.

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When Alitalia taught marketing to the world, the most beautiful Boeing 747 ever turns 24 years old
When Alitalia taught marketing to the world, the most beautiful Boeing 747 ever turns 24 years old

So the small airline decided to focus its advertisements on alternative phrases such as "the unofficial national carrier for TU-SAI-COSA." which took place "not next year, not last year but between the two years."

The carrier promised "cheap flights for everyone except Sepp Blatter" (FIFA president), for him was offered a free ticket "for the duration of That thing that was happening right now".

A very nice publicity stunt that immediately gained the sympathies of all, as well as a warning from FIFA and the organizing body for implying what he was referring to.

kulula marketing

Kulula's nice new liveries.

Some time ago Kulula unveiled eight new Boeing 737-800s wearing a livery That will surely not go unnoticed. Here are the most nice taken directly from the company's official website.

kulula-flying-101-plane-1

In English slang, "The Big Cheese" indicates an influential person and important in the company and in different situations in general.

kulula-flying-101-plane-2

On the other hand, the dedication to the co-pilot, along with instructions on what the plane's "cone nose" contains.

kulula-flying-101-plane-4

Instructions that continue throughout the livery, between the "Kulula fans" to indicate passengers or the "black box" to indicate the black box, With the nice subtext "which is actually orange" or "black box, which is actually orange."

For the few who do not know, the "black box" is actually orange because in the case of an air disaster or accident, the bright orange color facilitates its discovery Among any rubble. kulula-this-way-up-plane-1

 

"This way up," or "this way up," is the wording usually written on shipping packages fragile that they don't have to be turned upside down, as well as an airplane-otherwise it would be a disaster!

kulula-Europcar-cars-plane-1

There is no shortage of livery dedicated to the partnership with Europcar, the world-famous car rental company, in business since 2009. South African-style livery with a back of the plane designed with hundreds of toy cars representing all the savings You get by renting with them.

kulula-blank-canvas-plane-1

Not all of the company's aircraft, however, have nice graphics; Kulula also has "normal" aircraft with a minimalist design, namely a classic livery white And the logo on the tail.

Did you like Kulula's liveries? Let us know in the comments!

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