Revolution is upon us, Air France set to launch a new La Première cabin

After unveiling a New standard of comfort in its long-haul business cabin, Air France announced today that it is working on the design of a cabin The completely new Première.

If at the time Air France's first-class ground and on-board service is recognized as the best in the world, the same cannot be said of the seat aboard the 777/300 where first class is offered.

Introduced in 2014, Air France's La Première suites are currently available on board a few Boeing 777-300s serving major destinations in North America, South America, Africa and the Middle East. They are far inferior to what carriers such as Singapore Airlines, Etihad, Emirates and thus intercept a higher number of passengers willing to pay the most exclusive ticket price.

Now in the design phase, the new concept will be unveiled during the 2023/2024 winter season.

What the new Premiere will look like

The future cabin will be the longest on the market and, to read the press release, they will be completely private suites, so a product similar to Emirates' new first class aboard 777s.

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What is intriguing, however, is that Air France promises to offer a fully flat seat, sofa and bed, so something that might resemble what he proposes. Singapore Airlines on board A380s. Last but not least, the new cabin will be installed on more aircraft than at present. Today there are only 19 aircraft in the fleet offering La Premiere, with only 4 seats each.

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"La Première represents the highest level of French excellence and is an intrinsic part of Air France's DNA. Even at the height of the Covid crisis, we could see the attractiveness of such an offering for our customers, particularly on the North Atlantic route, where load factors in the La Première cabin are currently higher than in 2019. We look forward to introducing this new cabin, which is designed to meet the highest global standards," said Benjamin Smith, CEO of Air France-KLM.

We were among the first to try out Air France's new La Premiere beauty kit.

This large-scale project is part of the French company's strategy to aim higher and higher with fleet renewal, the modernization of lounges and the development of a more sustainable catering, signed by Michelin-starred chefs in the airline's Business and La Première cabins.

In conclusion

I recently flew in La Premiere and I must admit that in terms of service on land and on board it is second to none. Of course, the cabin today is not the most attractive on the market, and at this price it is only fair to look for the best. If Air France comes up with a new cabin that can compete with the Asian and Gulf airlines, then it will be absolutely the best in the world.

• first class
• the premiere

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