Qatar Airways enters the metaverse with the world's first metahuman crew
Qatar Airways makes its debut in the Metaverse, offering its customers QVerse virtual reality and the first crew [...]
Qatar Airways
Oneworld
Qatar Airways makes its debut in the Metaverse, offering its customers virtual reality QVerse And the first metahuman shipboard crew: Sama. Through the official website you can experience this innovative experience. Below we explain exactly how it works.
QVerse, flying in the metaverse
In this article:
Qatar Airways invites its users to visit the official website in the QVerse section. From there, virtual navigation can be started. Anyone can take part in the project, even without the necessary equipment. For an immersive experience, however, the use of a VR visor is recommended.
You find yourself in the premium check-in area at Doha Airport. From here you then have access to the cabin, being able to opt for different sections:
- Economy Class
- Qsuite
- Business Class
In addition to moving inside the aircraft, it is possible to interacting with the metahuman crew. This ensures the most realistic interactive experience possible. The following has been expressed on this subject Akbar Al Baer, group chief executive officer of Qatar Airways: "Physical boundaries are being challenged by the metaverse in more and more ways. It is really exciting to embrace a type of technology that allows all passionate travelers to have a unique immersive experience of our products and services. We are the first airline to introduce a metahuman cabin crew. This only highlights our tremendous desire to innovate, benefiting our customers. We are always striving to adopt new technologies that can enhance the journey of those who choose to board with us."
Step into the future with #QatarAirways' all-new virtual reality experience and meet the world's first-ever MetaHuman cabin crew, Sama!
Experience the #QVerse at https://t.co/kxGjfBvTgA pic.twitter.com/bK4bBu5gOm
- Qatar Airways (@qatarairways) April 22, 2022
Qatar Airways in the Metaverse: how it works
The QVerse experience was developed by exploiting Unreal Engine by Epic Games, well known for Fortnite, one of the most popular video games in the world. It is a real-time 3D creation tool. The most advanced in the world. Added to this is another fundamental tool, MetaHuman Creator. This cloud-centered application enables the creation of digital humans, offering incredible veracity.
This is the most important step taken by the carrier in this area, since it is the first time an airline has developed a digital flight crew. It all came about through a basic 3-D human model known as Sama. This name translates to "sky."
Qatar Airways does not intend to slow down, always looking to the future, after being awarded the Airline of the Year by Skytrax. Added to this are five other titles:
- Best Business class
- Best business class lounge
- Best business class seats
- Best in-flight catering
- Best airline in the Middle East
Airline tickets in the metaverse
Is the future the metaverse? There are those who really believe that this will be the norm in a few years. Multimillion-dollar companies are divvying up virtual plots of land but, at this stage, it is all still preparatory, or nearly so.
Something concrete is already happening. In fact, it will soon be possible to buy airline tickets in the metaverse. The first company to bet on this project is Vueling, a famous Spanish lowcost carrier. A collaboration has been set up with Next Earth and IoMob, namely a famous virtual platform and a startup that offers digitization services.
