Alitalia is gone, but the Millemiglia loyalty program is more alive than ever

As of Oct. 15, Alitalia no longer flies, or rather the planes in Alitalia livery. continue to fly around waiting to be repainted With the new blue uniform of ITA Airways. From the same day, the following was born ITA's new frequent flyer program called Flying and which almost a year later is still very immature. Among the assets that could not be bought by the new Italian national airline is precisely the Millemiglia program. In fact, the European commission asked as a sign of discontinuity that ITA could not buy the members' DB and all the information it contains.

My recent trip to EZE, ITA's ticket with the initials of the old FAL, Winged Arrow Millemiglia

Little bad for ITA because by doing so. did not have to shoulder the Millemiglia points and benefits of all members, but with a simple campaign of status match was still able to take home many former members Of the old Millemiglia.

The Millemiglia program then went to auction. like everything else that has not been bought by ITA, auctions that have so far failed. What is surprising, however, is that in recent months Italia Loyalty has been very active, paradoxically even more so than Volare, and has also launched a new website a few days ago.

We have already written many articles about the Millemiglia loyalty program, how it is possible today to still use the points, accumulate them and renew the status. Status that have just been extended by 12 months.

Now a new site, both for the consumer part and for the business connect section, the one dedicated to companies.

#TFCanswers. What can I do with my Payback and Millemiglia points.

And it must be said that the site is very beautiful and functional, there are offers and details. There are ways to use the remaining miles and everything you should have on the site of a loyalty program Of an airline. It's just too bad that Millemiglia is no longer linked to a carrier though, Paradoxically, you can do something that is not possible today with ITA Airways' loyalty program, That is, to credit an Air France/KLM flight to the Millemiglia account.

In conclusion

Italy Loyalty is doing everything to maintain the value of its assett, and demonstrates this with the claim that reminds us that with 5 million members, today Millemiglia is still the largest Italian frequent flyer around. Personally, I don't understand this resilience, ITA has gone its own way, many of the members are dormant (others may be dead) so I don't see much development for Millemiglia other than to be bought by the future buyer of ITA Airways in order to restore the Alitalia/Millemiglia brand.

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