Cruising is the ideal vacation for 10 million Italians, but they don't know it
There are 22 million people in Italy these days who are wondering about the ways and destination of the [...]
There are 22 million people in Italy these days. Are wondering about the arrangements and destination of their vacation summer. Another 10 million have already made up their minds, and an additional group of just over three million individuals say they do not have to make any decisions since they always go to the same place.
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These are some of the indications coming from a recent research commissioned by Costa Cruises from Human Highway and conducted on A sample of 1,082 Italians over the age of 18.. Summer vacation is synonymous with rest (40%), sea and beach (41% and 29% respectively), entertainment and outdoor life (both at 21%). In addition to the relax, also described as "doing nothing" and appreciated by 40% of Italians, among the ingredients of an ideal vacation stands out the good food (for 48% of the respondents), the visit to places of artistic and cultural significance (38%), the right balance between sociality and retreat into tranquility (37%), to be modulated according to the needs of the moment, and the all-inclusive (36%) that allows you to live your days without worries.
The main ingredients of the ideal vacation are followed by a series of ancillary elements, individually less felt than the previous ones: meet new people, more felt among men than women; being able to invite other people in travel or stay, most demanded by young people under 35; Discovering a different place every day; and, finally, to have a service that Proposes and organizes the activities of each day, an option most valued by older people. These secondary aspects of the vacation, when analyzed as a whole take on greater importance, because affect 60% of the total research sample..
The Costa Smeralda water park
In a second step, it was pointed out to respondents, amounting to a potential 10 million or so Italians, that the mix of ingredients they reported as ideal for their vacation Is satisfied by a cruise. To this statement, the most frequent reaction was the curiosity (46%), followed by the surprise (sometimes disbelief) for 22% of the respondents. Only one in ten stated that they already knew, thereby signaling that they were Aware that the cruise is the ideal vacation for himself. The incidence of these cases is more than twice as high among those who report previous cruise experience and confirms their satisfaction towards this vacation format.
People considering taking a cruise in the next 12 months number about 4 million and see the experience as a chance to "unplug" from the daily routine, experience the dimension of travel And discovery, and finally, spend days in a fascinating place, confident that they will experience emotions they will remember for a long time.
Some topical issues hold back vacation planning and the allocation of an adequate budget. More than the Covid and the war in Ukraine, which are strong vacation inhibitors for 20% of the population, are the fear of a recession (27%) and the fear of inflation (41%) to curb Italians' planning. It is likely that these considerations may explain the fact that 45% of respondents have not yet defined a definite plan and 25% are questioning the vacation itself for this summer.
The situation found among Italians Is the worst compared to the other countries analyzed in the research: the incidence of Italians questioning their summer vacation is higher than that of Spain, France, Germany, Switzerland and Austria. Conversely, the share of the population who have already decided on their vacations is lower in Italy compared with all the other five countries in which the survey was conducted.
In Italy, the desire to return to normal life, as in the pre-Covid era, is as widespread as in other countries and stimulates the desire for a vacation. However, the fear of recession and inflation measured among Italians is the highest of the six countries surveyed. This, however, does not extinguish the dream of a cruise Among the citizens of our country: 4 million people express the wish to take a cruise in the next 12 months, with twice the incidence found in Spain and France. The segment of Italians most likely to cruise shows a slight female predominance and is particularly concentrated in the range between 35 and 44 years old.
