Marriott brings Edition brand to the shores of Lake Como: scheduled to open in 2025
That Marriott would take over the former Britannia Excelsior hotel was known, what was not known was the sign chosen for [...]
Marriott
That Marriott would take over the former Britannia Excelsior hotel was common knowledge; what was not known was the sign chosen for this new life of the hotel. The property, recently purchased by the joint venture between the Omnam Group and Bain Capital, will be part of one of the American chain's most exclusive family signs: the Edition. Brand that in a few years will be present in Rome, Milan and precisely on Lake Como.
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EDITION Hotels redefines luxury by offering an unexpected collection of one-of-a-kind hotels. Lake Como EDITION is expected to further strengthen Marriott International's footprint throughout Europe, where it currently has a portfolio of more than 719 properties with over 137,500 rooms across 25 brands. EDITION Hotels currently manages 15 properties in locations around the world, including New York, West Hollywood, London, Reykjavik, Madrid, Tokyo, and Shanghai.
The Lake Como EDITION is expected to open in 2025 with 145 luxurious rooms, including two penthouse suites, a lobby bar, a floating pool, and numerous restaurants and bars overlooking Lake Como with breathtaking views of the Bellagio mountains.
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The 1800s building, located on the western shore of Lake Como, is undergoing a total renovation and will eventually be upgraded from the current three stars to five stars. To understand the type of makeover, one only has to consider that there are almost 300 rooms today.
"We are excited to partner with Bain Capital Credit and Omnam Group. to introduce the EDITION Hotels brand in one of Italy's most beautiful destinations," said Josh Fluhr, senior vice president & managing director, EDITION Hotels, Marriott International. "Today's signing demonstrates guests' continued demand for luxury accommodations and experiences."
"We are pleased to launch The Lake Como EDITION with Omnam and Marriott International," said Fabio Longo, managing director of Bain Capital Credit. "We seek to invest in under-penetrated real estate markets, and the EDITION brand fills a gap in the luxury hotel sector. It also enhances our real estate portfolio in Europe."
"We look forward to bringing the Omnam atmosphere to this unique location and celebrating the natural beauty of Lake Como," said David Zisser, CEO of Omnam. "This is Omnam's fourth development in Italy, and as always, our team is committed to creating new experiences while staying true to the special heritage of our surroundings. Our goal is to create sophisticated luxury that invites everyone to experience and enjoy. Together with Bain Capital Credit, we are excited to once again partner with Marriott International and bring this vision to life."
