New spot for New Zealand tourism is a return to basics
Summer is now well and truly over, and since there are no longer any half seasons, we will skip autumn to spend [...]
New Zealand
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Summer is now well and truly over, and since there are no longer any half seasons, we will skip autumn and go straight into winter, or at least in our time zone.
On the other side of the world, however, they are preparing for the arrival of summer, for example in New Zealand, where the summer period is from November to February and Christmas is spent in costume and hat by Santa Claus.
Like any self-respecting tourist season, it's a matter of attracting the visitors and to do so this year New Zealand has chosen a return to its roots.
Maori culture is among the most fascinating e complex to the world and every year attracts tourists from all over the world. New Zealand, after losing 90,000 jobs during the pandemic, is ready to welcome back visitors from around the world.
The commercials have been released on YouTube and are divided into 19 mini spots of 30 seconds each, featuring people, breathtaking views, dancing, cooking, sea, nature and traditions secular.
For fans of The Lord of the Rings, filmed right in New Zealand, there is a commercial dedicated to The Hobbit And the characteristic lawn-covered cottage.
The marketing campaign is called "If You Seek," and is by the Tourism New Zealand which after 2 years of closure is preparing to restart with the summer season and attract tourism.
Campaign puts culture in the spotlight Maori and the people of New Zealand with adventures and excursions that uncover the true essence of the "100% Pure New Zealand" culture.
"What people say they love about New Zealand when they leave is the friendliness and warmth of the people. When you dive in, you discover the connections to Māori culture, their lifespan of caring for the land and the way they think intergenerationally."
René de Monchy, CEO of Tourism New Zealand
A culture that is mixed with the marketing directed by Destination Think, the marketing consulting firm that oversaw the campaign.
"What you sometimes see is that indigenous cultures are presented more as performance, indigenous dance or in a somewhat superficial way, but obviously there is more depth to these cultures."
William Baker, CEO of Destination Think
And have you ever been to New Zealand?
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