ITA Airways, first special livery in collaboration with Friuli Venezia Giulia
It took off yesterday-from the "body shop" that took care of the repainting-with destination Rome Fiumicino, the Airbus A320 of the Airline [...]
ITA Airways
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It took off yesterday-from the "body shop" that did the repainting-with destination Rome Fiumicino the Airbus A320 of the Company in partnership with the Friuli Venezia Giulia Region.
"Io Sono Friuli Venezia Giulia" leads the way for the initiative of customization of the livery Of some ITA Airways aircraft For the promotion of Italian regions.
Details of the marketing operation will be revealed on Wednesday, December 21, in Trieste at a press conference where the following will participate Massimiliano Fedriga - FVG Region President, Marco Consalvo - AD Trieste Airport and Fabio Maria Lazzerini, AD ITA Airways . The initiative has been named "Together for the promotion of the territory" .
These activities are not new, in fact Alitalia in the golden years of the 747 had been one of the first companies to lease its livery as an advertising vehicle by realizing what even today is considered by enthusiasts to be one of the best ever made. The famous 747 Baci Perugina. The most famous in the world, however, is that of the Pepsi, which in the war years at Coca Cola customized the Concorde's livery.
Photo: TJDarmstadt via Flickr
Today it is easy to come across customized planes at airports around the world from commercial sponsors or destinations like this one from ITA.
EI-DTG, this is the nameplate of the aircraft in question, is an Airbus A320 that has been operating for 13 years, first in Alitalia's livery and now, after its stop in Ostrava, in the new uniform of ITA Airways.
As soon as he arrived at Fiumicino, he immediately took off for Milan. and returned to Rome in the evening yesterday. Instead, today it took off for Hurgada, a destination ITA covers with a charter service to the well-known Red Sea destination.
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