Spectacular new security video of ITA Airways, the protagonists are the blue sports champions

ITA Airways launches big news: From today - gradually - the new Safety video starring Italian sports legends and athletes will be on board all long-haul flights. Thus continues the combination of the blue livery, blue champions' names on liveries And now the security video.

After the Savoy Blue of its new livery. and aircraft dedicated to champions and champions of all Italian sports, there are many collaborations ITA Airways has pursued with the world of sports.

The security videos

In the aviation world, these videos have replaced demonstration by cabin crew. Companies, however, have in recent years found more and more original ways to capture the attention of passengers. By now these clips have become full-fledged short films.

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Among the most beautiful ones I have seen in recent months is. definitely the one from Air New Zealand e of Air France.

Until now ITA was still showing Alitalia's outdated ones, but now-as stated in a press note today-the new video will be deployed on the long-haul fleet.

Who are the protagonists of the ITA Airways security video.

Nineteen Italian sports champions are featured in ITA Airways' new Safety video designed with communications agency VMLY&R with the collaboration of CONI and the support of Star Biz.

Flanked by two flight attendants, they illustrate safety instructions in an original and entertaining way Olympic and Paralympic medalists Vito Dell'Aquila, Luigi Busà, Antonino Pizzolato, Lorenzo Patta, Stefania Constantini, Amos Mosaner, Thomas Ceccon, Federica Cesarini, Valentina Rodini, Daniele Garozzo e Bebe Vio, the champions Sara Fantini, Alexandra Agiurgiuculese e Alessia Russo and the European champion Cyrus Immobile.

From Rome to Buenos Aires, the maiden flight on ITA Airways' A350 together with Roberto Baggio

Along with them, authentic Italian sports legends such as. Deborah Compagnoni, Carlton Myers, Carolina Kostner e Roberto Baggio.

Great champions that the flag carrier has transformed for a day in outclass security and that they will also win this new challenge: to bring a smile to ITA Airways passengers.

In conclusion

Excellent creative work on the part of ITA Airways, finally goodbye to the old video that seemed to come straight from the stone age and that It was so jarring on the new A350s. This video can also become an excellent marketing activity due to the presence of the blue champions--of today and yesterday--who are well known in the world.

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