Superbowl LVII, the only travel spot was from Booking
Last year I experienced the Superbowl in the U.S., or rather in Las Vegas, this is perhaps the event that most pops [...]
Last year I experienced the Superbowl in the U.S., actually in Las Vegas, this is perhaps the event that most pops hotel lists in the city of sin except for the big fairs. However, it is not only hotel room prices that are spiking are especially those of the commercials aired during the game.
How much does a commercial cost during the Superbowl
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If in Italy the most expensive commercials are those during the Sanremo Festival, in the world no event beats the NFL championship final. The cost for a 30-second space has a minimum cost of $7 million, a crazy figure that obviously goes up near the hot moments i.e. the Half time show. This year it was Apple Music that sponsored Rihanna's 15-minute concert show.
Booking.com's commercials
Last year for the U.S. and the world was the year of restart, after the stop for Covid and Booking in the hunt for Expedia's leadership had set its sights high with Idris Elba and an invitation to travel again.
Also tonight during commercial breaks during the 57th Super Bowl Booking was back at it again, on the strength of exponential growth in the U.S. market where it was the most downloaded online travel app in the United States in 2022, according to Apptopia.
Did you get your flight cancelled, miss your connection, land late?
You could get up to 600€ compensation per person
https://www.youtube.com/watch?v=GizRGO3PVD8&list=PLQF0g2Fjoa9RqtSFkXwlE-nYHUEKuom5R&index=2&fbclid=IwAR0Id4eY1-ipYRfhGsBOiCyqpIhsy4DZTzmLE5P6-6TYszfSGqCsJmm-yxc
The star of this year's commercial was Melissa McCarthy, a tongue-in-cheek mini-musical to make viewers intent on goofing off in front of the TV want a vacation.
