Superbowl LVII, the only travel spot was from Booking
Last year I experienced the Superbowl in the U.S., or rather in Las Vegas, this is perhaps the event that most pops [...]
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Last year I experienced the Superbowl in the U.S., actually in Las Vegas, this is perhaps the event that most pops hotel lists in the city of sin except for the big fairs. However, it is not only hotel room prices that are spiking are especially those of the commercials aired during the game.
How much does a commercial cost during the Superbowl
If in Italy the most expensive commercials are those during the Sanremo Festival, in the world no event beats the NFL championship final. The cost for a 30-second space has a minimum cost of $7 million, a crazy figure that obviously goes up near the hot moments i.e. the Half time show. This year it was Apple Music that sponsored Rihanna's 15-minute concert show.
Booking.com's commercials
Last year for the U.S. and the world was the year of restart, after the stop for Covid and Booking in the hunt for Expedia's leadership had set its sights high with Idris Elba and an invitation to travel again.
Also tonight during commercial breaks during the 57th Super Bowl Booking was back at it again, on the strength of exponential growth in the U.S. market where it was the most downloaded online travel app in the United States in 2022, according to Apptopia.
https://www.youtube.com/watch?v=GizRGO3PVD8&list=PLQF0g2Fjoa9RqtSFkXwlE-nYHUEKuom5R&index=2&fbclid=IwAR0Id4eY1-ipYRfhGsBOiCyqpIhsy4DZTzmLE5P6-6TYszfSGqCsJmm-yxc
The star of this year's commercial was Melissa McCarthy, a tongue-in-cheek mini-musical to make viewers intent on goofing off in front of the TV want a vacation.
- 6,000 Mile Registration Bonus
- Collect miles WITH EACH PURCHASE
- Your miles with no expiration*
- No fees for ATM withdrawals and foreign purchases
- Without having to change banks
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- Multi-function mobile application
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- Free credit for up to 7 weeks
- Contactless Payment
- Mastercard® SecureCode
- 20€ discount directly in your statement by spending €60 in one or more transactions with Carta on Italotreno.it
- Free fee the 1st year. From the 2nd €5.50 per month
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- Premium level of the Italo Più program
- 4 Vouchers per year for access to Italo Club Lounges
- Preferential Access to Italo's Fast Track at the station
- For every 5 purchases of Italo ticketing and/or onboard services made with Italo American Express Credit Card you will receive 1 voucher for room upgrade
- Welcome bonus of 100,000 Volare points upon reaching 6 thousand in spending in the first 3 months after card issuance
- Accumulate 1.5 qualifying Volare points for every euro spent, accumulate an additional 3 non-qualifying Volare points ( for a total of 4.5 Volare points) for every euro spent on ticketing purchases and other services offered by ITA Airways
- Access to the Premium Club of ITA Airways' Volare program.
- ITA Airways Lounge Access
- Free excess baggage
- Points Back