Marriott parachute helps those who fail to renew status again this year
In technical jargon it is called "soft landing," and it is the practice that many loyalty programs have for [...]
Marriott
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In technical jargon it is called "soft landing," and it is the practice that many loyalty programs have to cushion the fall of users who, for various reasons, have failed to renew status in the current year.
The covid period with office renewals and promotions to gain status with little effort are a thing of the past, now the problem is the opposite i.e. emptying the lounges and having fewer users to give an in-suite upgrade to.
The soft landing in Marriott
Marriott's controlled descent was reinstated at the beginning of 2023, and is valid for all members who have failed to renew their owned membership as of 12/31.
A "soft landing" is when a loyalty program demotes the user by one level only if he or she fails to maintain status.
"Members who have not reached existing Elite status again in 2023 will be offered a level below their current status until February 2025. These members will see their new status starting in March 2024 and will be able to enjoy their existing status until February 2024."
Who takes advantage of the parachute?
This initiative is designed for those who, for whatever reason, have traveled much less in the current year, We are not talking about help intervening for those who are missing a couple of qualifying nights, but also for those who have not even made a single stay all year and find themselves missing a single step and not completely grounded.
Basically what will happen is that:
- If you are Ambassador and miss the renewal, This year the spending limit was raised to 23k $, you will pass Titanium
- If you are Titanium and have failed to renew status you will be downgraded to Platinum, regardless of the number of stays made this year
- If you are Platinum you will climb to Gold
- If you arei Gold you will drop to Silver, unless you are a holder of a American Express Platinum that grants everyone gold status
In conclusion
There are airline loyalty programs that have controlled degrowth, such as. British Airways executive club or the Flying Club of Air France and KLM, but Marriott is the first hotel chain to implement this practice of supporting elite users, now that the measure has become structural we are waiting for the other hotel chains as well.
- 6,000 Mile Registration Bonus
- Collect miles WITH EACH PURCHASE
- Your miles with no expiration*
- No fees for ATM withdrawals and foreign purchases
- Without having to change banks
- Autonomous card activation
- Multi-function mobile application
- Free travel insurance
- Free credit for up to 7 weeks
- Contactless Payment
- Mastercard® SecureCode
- 20€ discount directly in your statement by spending €60 in one or more transactions with Carta on Italotreno.it
- Free fee the 1st year. From the 2nd €5.50 per month
- You can choose to pay in full or in installments
- Premium level of the Italo Più program
- 4 Vouchers per year for access to Italo Club Lounges
- Preferential Access to Italo's Fast Track at the station
- For every 5 purchases of Italo ticketing and/or onboard services made with Italo American Express Credit Card you will receive 1 voucher for room upgrade
- Welcome bonus of 100,000 Volare points upon reaching 6 thousand in spending in the first 3 months after card issuance
- Accumulate 1.5 qualifying Volare points for every euro spent, accumulate an additional 3 non-qualifying Volare points ( for a total of 4.5 Volare points) for every euro spent on ticketing purchases and other services offered by ITA Airways
- Access to the Premium Club of ITA Airways' Volare program.
- ITA Airways Lounge Access
- Free excess baggage
- Points Back