United opens its largest lounge in the world in Denver

Double news at home United in Denver with the opening of two new lounges - called United Cub - dedicated to the U.S. carrier's frequent flyers.

The airline's total investment-nearly $1 billion-is a real offensive On the Colorado hub; as United aims to double the number of passengers that can be accommodated in the airport's two lounges-which will become three in 2025-with more than 10,000 square feet of space available. To wit, a regulation soccer field measures just over 7,000 square meters.

Change the concept of lounge

The first of two lounges the airline has opened in Denver is located in Concourse B and sets a new record: at 3,200 square meters, the United Club is the largest "VIP lounge" on the U.S. carrier.

Not only that, during the summer Concourse A also saw the opening of a new lounge of more than 2,000 square meters. Finally, a third United Club will open by 2025; while the past few months have already seen the opening of the United Club Fly.

United Club London Heathrow, Americans build lounges around the bar

The latter is a new lounge model - being tested only in Denver - for customers with short-term connections and provides a grab-and-go concept: that is, travelers can go through the hall quickly and pick up quality food and beverages already packed and to be taken on board.

According to United, in fact, two-thirds of its customers on Denver are travelers who have a connection to a third destination, and already 100,000 have tried the new United Club Fly model.

United rediscovers Denver hub

"The new United Clubs are designed and managed to reflect our customers' feedback and adapt to the evolution of their travels in recent years," said Alexander Dorow, head of Clubs & Lounges at United - We are growing on Denver, and the expansion and renovation of United Clubs represents our commitment to Colorado and to our customers' experience."

The United Club at Concourse B is located near Gate B44, has three levels, and provides more than 600 seats. The space is inspired by the city's urban areas and echoes the style of traditional Denver breweries by offering a rotating Seasonal of 10 local and craft beers on tap, with selections from Colorado breweries-New Belgium, Great Divide, Denver Beer Company, Upslope.

Furniture, photographs, paintings, sculptures, and murals are a constant reminder of Denver's local culture and traditions.

The United Club of the Concourse A, on the other hand, reflects the great outdoors and landscapes of Colorado. The lounge-located near the A26 gate-looks more like a ski lodge near the Rocky Mountains and includes: two lobbies with fireplaces, stacked wood, flannel pillows, and vintage decor.

The club offers two premium bars and 400 seats on two levels and is again furnished with a selection of works by local artists.

Finally, both of the two new lounges offer their guests the chigh-speed Wi-Fi connection free of charge, entrance gates equipped with self-scan, customer service kiosks, and wellness rooms.

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