Turkish revolutionizes AnadoluJet: it will be called AJet and have a new livery (and more)
Change of name and livery for AnadoluJet, the low-cost rib of Turkish Airlines that operates mainly from the second [...]
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Change of name and livery for AnadoluJet, the low-cost subsidiary of Turkish Airlines that operates mainly from Istanbul's second airport, the Sabiha Gokcen, which is located in the Asian area of the Turkish capital.
From now on, AnadoluJet si will be called AJet and will have a new livery unveiled with the first A321neo in recent days.
AnadoluJet began as an Ankara-based airline; however, over time operations have focused mainly on Istanbul, and the carrier operates direct flights from Bergamo Orio al Serio and from Rome for Turkey.
How AnadoluJet changes
The new AJet, therefore, remains controlled at 100% by Turkish Airlines and will take off with the new livery and revamped targets starting in March 2024.
Its bases will remain those in Istanbul Sabiha Gökçen and Ankara Esenboğa, but the basic concept will remain the low-cost one with a "innovative perspective" i.e., simplifying the services offered and using an Economy class-only configuration.
AnadoluJet was founded in 2008 and currently operates a fleet of about 80 single-aisle jets, consisting of the family Airbus A320 and from the Boeing 737 family.. The airline currently operates under the same air operator certificate (Coa) as Turkish Airlines.
Just starting in 2024, however, the goal is to have their own certificate and operate more differentially from the mother-house.
"In line with our goals for the next 10 years, we are proud to have started the process of establishing our own AJet," said Ahmet Bolat, chairman of the board and executive committee of Turkish Airlines - Our longstanding efforts and dedication have paid off, and we will introduce AJet to the skies with the summer schedule at the end of March 2024. We firmly believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale."
A "Ryanair" of the Middle East?
By equipping itself with its own Coa, then, the new Ajet not only has broader growth ambitions, but will focus on cost cutting and a greater push on ancillary services.
Turkish Airlines, finally, plans to grow AnadoluJet's current fleet to 200 aircraft. All indications lead one to think that a kind of "Ryanair of the Middle East" is about to emerge in Turkey: a move that responds to the current flydubai investments in the Emirates and to the appearance of Riyadh Air in Saudi Arabia.
In essence, then, a 360-degree change is being configured for AnadoluJet with a new name, new livery, new cabin crew uniforms, and new seats (all-economy configuration, though).
In conclusion, Turkish Airlines remains the owner of AnadoluJet (at least for the time being), but the goal of the rebranding seems to be to distance the new AJet from the parent company (in the new livery disappear both the red color and the stylistic iconic Turkish) to attack a different market and target audience.
A low-cost carrier that, in this way, moves more independently (perhaps even competing on some routes with Turkish), but that does not undermine the prestige, model, and onboard experience offered by Turkish Airlines.
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