ITA Airways, Perosino says goodbye. He was head of the team that chose blue livery (top) and clear interior (flop)
According to newspaper rumors published in recent days, a key figure in ITA Airways management is reportedly ready to leave. John [...]
ITA Airways
SkyTeam
According to news rumors published in recent days, a key figure in ITA Airways management is reportedly ready to leave. Giovanni Perosino currently chief marketing officer i.e. head of the marketing structure of the Italian flag carrier is reportedly about to leave his post at the end of the month, on the eve of the wedding with Lufthansa.
In this article:
Before coming to ITA, Perosino had an important career in the automotive sector, and it was here that he had met Alfredo Altavilla and from the former number one of ITA Airways he had been called to participate in the birth of the new Italian airline.
Therefore, the following are owed to Perosino (and his entire team). the choice of the Savoy Blue livery presented in October 2021, the day of the new company's debut. The strategy of christening all planes with the names of the great blue champions Of the past and present.
If the light blue livery, in hindsight, turned out to be an apt choice, less apt were some of the marketing choices on the interior fittings of the new and configured aircraft from scratch by ITA Airways.
Beautiful to see, but impossible to maintain the interiors of the new AZ planes. The light-colored, hard-to-wash carpet, white short- and long-haul seats are aesthetically fantastic, but unfortunately the Rude, distracted passengers and the small unforeseen have turned the original color into a stained gray sometimes even after a few flights.
Only ITA, among the airlines I have flown on recently has made this choice of light colors for floors and seats, and unfortunately passengers often do not care to leave the seat clean and tidy.
Last but not least I'm afraid that one of the poor choices made by ITA also. on the new A330neo also depended on Perosino, namely the decision not to install doors in the new business class cabins on the A330neo aircraft that have just joined the fleet.
