Finnair launches Status Match to 'win over' SAS frequent flyers

When a carrier changes alliances the first to be dazed are frequent flyers, in the case of SAS we are talking about one of the 5 founders of Star Alliance. and thus passengers who have been flying with the same partners and from the same airports for the past 3o years

Therefore, it is logical to expect competitors to jump in to conquer these passengers and, in view of the migration from SA to Skyteam Of Sept. 1 is the other Scandinavian carrier Finnair a launch the first campaign of Status Match dedicated to SAS passengers.

Finnair Status Match for Eurobonus Members

The Finnish company, a member oneworld aims to win over the rival company's passengers by enticing them with a generous level-matching campaign.

If you are a member of SAS's EuroBonus loyalty program, all you have to do is sign up for Finnair Plus, make a new reservation for a Finnair flight to or from the United States, Asia, Dubai, or Doha, and send an e-mail.

The flight must be marketed and operated by Finnair and booked by June 7, 2024 and the date of travel must be within Between April 30 and November 30, 2024. The initiative is not only open to new members, but to all Finnair Plus users, in which case the new level will be upgraded and will last for 12 months as with all Finnair statuses.

Levels suitable for the Status Match campaign

Unfortunately, Finnair does not field its top Platinum and Platinum Lumo statuses

1. SAS EuroBonus Silver members will be matched to the Finnair Plus Silver level.
2. SAS EuroBonus Gold, Diamond and Pandion members will be matched at the Finnair Plus Gold level.

This is a period of transition for Finnair's loyalty program as well.. Recently adopted Avios points as currency and redefined all rules for status and points accumulation, still lacking integration with British, Iberia and Qatar to have a single pool for points use.

What to do to get Finnair match status

1. Sign in as a member. If you are not yet a member, sign up.
2. Book a Finnair flight to or from the United States, Asia, Dubai or Doha.
3. Send an email to fp@finnair.com , in the subject line of the email write Status Match
4. Enter the following information: full name, email and phone number and attach a photograph of your valid frequent flyer card and Finnair Plus membership number. Add your booking reference number that includes an eligible Finnair flight

If your application is accepted successfully, within 14 you will receive a welcome email with the new Finnair Plus level.

• Status match

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