ITA Airways' loyalty program, Volare, celebrates two million members
It was March 1, 2022 when "Volare," ITA Airways' loyalty program, was launched: today, just over [...]
ITA Airways
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It was March 1, 2022 when "Flying", the loyalty program of ITA Airways: Today, a little more than two years later, the Italian flag carrier is celebrating the two million members.
Since its inception, Volare has seen a not inconsiderable growth in numbers even outside our country. The 36% of those enrolled in the program, in fact, reside abroad: there is a significant presence especially in the United States (with approximately 185,000 members), but also in Brazil (100,000 members), France (over 37,000) and Argentina (about 35,000 members).
Over the past two years, there have been many achievements and just as many new ones; the program, then, has also grown in terms of partnerships and To date, there are more than 26 business partners of different sectors, including finance, mobility, hôtellerie.
"To have reached 2 million members after two years of operation marks another important turning point for Volare - says Emiliana Limosani, CEO Volare and Chief Commercial Officer ITA Airways - We have witnessed rapid growth already in the first four months of 2024, which recorded over 20% more subscribers than in the same months of the previous year. The fast evolution of the customer base testifies to appreciation of the program by both our business and leisure customers and confirms the initial decision to create an innovative and distinctive program from scratch."
As mentioned, there have been many changes in the past two years. Just to name a few, in April 2023 ITA and American Express entered into an agreement that allows the transfer of Membership Rewards points to the Volare loyalty program; a few months later, in July, ITA Airways co-branded American Express cards were launched which allow Volare members to earn points and take advantage of associated benefits.
The latest development, however, is. the ADVENTURE subprogram, which allows young customers (ages 2 to 16) to enroll in Volare.
- 6,000 Mile Registration Bonus
- Collect miles WITH EACH PURCHASE
- Your miles with no expiration*
- No fees for ATM withdrawals and foreign purchases
- Without having to change banks
- Autonomous card activation
- Multi-function mobile application
- Free travel insurance
- Free credit for up to 7 weeks
- Contactless Payment
- Mastercard® SecureCode
- 20€ discount directly in your statement by spending €60 in one or more transactions with Carta on Italotreno.it
- Free fee the 1st year. From the 2nd €5.50 per month
- You can choose to pay in full or in installments
- Premium level of the Italo Più program
- 4 Vouchers per year for access to Italo Club Lounges
- Preferential Access to Italo's Fast Track at the station
- For every 5 purchases of Italo ticketing and/or onboard services made with Italo American Express Credit Card you will receive 1 voucher for room upgrade
- Welcome bonus of 100,000 Volare points upon reaching 6 thousand in spending in the first 3 months after card issuance
- Accumulate 1.5 qualifying Volare points for every euro spent, accumulate an additional 3 non-qualifying Volare points ( for a total of 4.5 Volare points) for every euro spent on ticketing purchases and other services offered by ITA Airways
- Access to the Premium Club of ITA Airways' Volare program.
- ITA Airways Lounge Access
- Free excess baggage
- Points Back