Hilton continues its expansion: will double its portfolio of lifestyle hotels in 4 years
To date, nearly 350 lifestyle hotels are owned by the Hilton giant, and as many more will be added to its portfolio in [...]
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To date, they are almost 350 lifestyle hotels owned by the giant Hilton and as many will be added to its portfolio within four years, by 2028, with the first 100 arriving within this year: After the acquisition of the NoMad Hotels and Graduate Hotels brands., Hilton continues its expansion.
"As we celebrate the 10th anniversary of Hilton's entry into the lifestyle segment, we look forward to even faster growth with a powerful line-up of brands that will meet the needs of guests," said Kevin Jacobs, Hilton's chief financial officer and president of global development, "The recent addition of the Graduate and NoMad brands to our portfolio will significantly accelerate our growth as we strive to offer exceptional experiences in the hotel destinations most desired by our guests."
Hilton's increasing presence in the lifestyle segment is also due to the arrival of Kevin Osterhaus, new president of Hilton's global lifestyle division: former number of Graduate Hotels, Osterhaus has considerable experience in the industry having held leadership roles at Ennismore International, The Hoxton Hotels, Sixty Hotels and Standard International.
To date, Hilton's lifestyle brands number 7: Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Motto by Hilton, Time by Hilton, Graduate Hotels e NoMad.
In our country, the most popular lifestyle brand is the Curio Collection (with as many as 7 properties between Naples, Rome, Florence, Milan and Sardinia), but there are also a couple of Tapestry Collection properties (the Cosmopolita Hotel Rome and the Ambasciatori Hotel Venice Mestre) and the Palazzo Caracciolo in Naples, an independent property recently added to Hilton's lifestyle portfolio.
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