McDonald's launches Big Arch campaign: when Mc cravings get Big
McDonald's presents the Big Arch campaign with the image of the Big Mac and the slogan When the Mc craving gets Big, accompanied by the warning that the images are purely demonstrative and valid only in participating restaurants.
Milan.
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McDonald's unveils new advertising campaign identified by logo Big Arch, accompanied by the slogan When the urge for Mc becomes Big.
In the disseminated graphics, the central image depicts a Big Mac, stuffed with melted cheese, lettuce and a creamy sauce, echoing the brand's iconic proposition.
The bottom of the material reads: Images for demonstration purposes only. In participating restaurants.
The communication is intended for the network of participating restaurants and aims to convey the idea that the desire for Mc can be satisfied by the chain's offerings.
