McDonald's unveils Big Arch campaign: purely demonstration images and availability only at participating restaurants
An official statement clarifies the use of the images and the conditions of application, linked to the Big Arch concept and the payoff WHEN THE WANT OF Mc BECOMES BIG.
Rome. According to McDonald's official press release, the images to the campaign are "Images purely for demonstration purposes" and the offer is valid "in participating restaurants". The campaign revolves around the concept Big Arch, accompanied by the payoff 'WHEN THE DESIRE FOR Mc GETS BIG.
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The material also indicates '© 2025 McDonald's. Images purely for demonstration purposes. In participating restaurants.' as the official communication frame.
No further details on menus, prices or timing are given in the text, remaining that the application of the initiative is limited to participating restaurants.Rome. According to McDonald's official statement, the images related to the campaign are "Images purely for demonstration purposes" and the offer is valid "in participating restaurants". The campaign revolves around the concept Big Arch, accompanied by the payoff 'WHEN THE DESIRE FOR Mc GETS BIG.'.
The material also indicates '© 2025 McDonald's. Images purely for demonstration purposes. In participating restaurants.' as the official communication frame.
No further details on menus, prices or timing are given in the text, remaining that the application of the initiative is limited to participating restaurants.
