McDonald's unveils Big Arch campaign in 2025: when Mc cravings get big
A new advertising campaign introduces a double-meat burger accompanied by Big Arch graphics, with images indicated as purely demonstrative and available in participating restaurants.
Milan.
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An advertising campaign of McDonald's, dated 2025, features the slogan when the desire for Mc gets Big Arch, accompanied by an image of a double-meat burger enriched with lettuce, melted cheese and sauce.
The main image depicts the burger with two layers of meat, melted cheese, lettuce, and gherkins, framed by a graphic dominated by the words Big Arch.
The campaign notes specify that the images are for demonstration purposes only and that the initiative is valid in participating restaurants.
With this operation, McDonald's aims to whet the appetite for a large burger format by offering a strong visual appeal without disrupting the brand's offerings.
