Alitalia issue: ITA ready to fly?
Alitalia issues are like the Queen rolls--they never end! After bankruptcies, new investors, new bankruptcies and injections [...]
Alitalia
SkyTeam
The issues of Alitalia Are like the Regina rolls.... they never end!
In this article:
After bankruptcies, new investors, new bankruptcies, and injections of public money, now something seems to be move: it will no longer be the Alitalia we all know but will be called ITA, or Italy Air Transport.
Like the name, the company was also reduced at their lowest, competitors boast a fleet of about 200/250 aircraft, ITA, on the other hand, will start soon with about 60 aircraft.
Farewell to the brand and logo
Negotiations with Brussels revealed that the new ITA will not be able to inherit the historic denomination, much less the logo and not even the famous IATA code "AZ". This, according to ITA analysts, will lead to a loss of at least 250 million of euros in revenues. In addition to the fact that the new company will be forced to totally redo its logo, brand, livery and marketing campaign to advertise it, at an estimated expense of about 50 million of euros.
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Given the halving of the fleet, ITA was enjoined to give up to half of the slots held at Milan Linate e Fiumicino, although the company would like to dispense with only the 8/10% slots, believing they are necessary for restarting. Negotiations are still ongoing.
An outline understanding so that we can get going again
It is just in the news these days, the understanding with Brussels seems to be. nearby. The restart is expected to employ 4,500 to 5,000 people, with 55 to 60 aircraft that can reach 75 in 2022.
"We finally learn with satisfaction the breakthrough on the Alitalia crisis, which after 4 years of receivership is preparing for the departure of the new company.
At this point it is imperative for ITA to take off with the correct size in order to ensure proper positioning in the domestic and international markets, and to safeguard employment so that no employee is left behind."
Marco Veneziani, president of the National Pilots Association.
The idea is to restart within July, In such a way as to take advantage of the springboard summer of restarts in the tourism sector. The EU's final green light, however, should come on the condition that ITA has a quota minority On maintenance and handling services.
The 4 steps for restarting
Let us now summarize the 4 steps fundamentals that ITA must adhere to in order to hope to leave as soon as possible:
- The new company must increase the corporate capital 700 million, with the possibility of reaching 1 billion. This would enable ITA to manage aviation, that is, the pilot group, flight attendants, aircraft and slots at airports.
- Establish a partnership for handling and maintenance personnel management: as we said Brussels imposed a minority quota for this sector.
- At this point ITA should enter into negotiations with Alitalia e AtiTech, the company that will handle handling and maintenance, with the possibility of receiving investors foreigners.
- Finally, as the president of the Council pointed out Dragons, it is essential that the arrival of a private shareholder. According to rumors, ITA is reportedly negotiating with. Lufthansa as business partners. As for the international market, on the other hand, the top-rated names are. Delta e United Airlines, especially for the U.S. market.
The transaction is now forthcoming, the new ITA-Alitalia seems to be taking shape and, if we are lucky, we may see it in the air as early as this summer, hopefully this will be the time.
