Norwegian emerges from bankruptcy and reignites loyalty program
Europe's best lowcost in 2020 is ready to reignite its engines ahead of the summer season. In a statement [...]
Norwegian Air Shuttle
Norse Atlantic Airways
OSL
Europe's best low-cost in 2020. is ready to reignite its engines ahead of the summer season. In a press release, the Norwegian company announced that its corporate restructuring plan has been approved and that thanks to new investments it has emerged from receivership proceedings.
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We have written in recent months how the carrier will return to Operate solely as a low-cost in the European market, abandoning transatlantic aims at the moment. While some of his 787 ended up at Italy's Neos Air and the old management Is preparing to launch a new airline.
The real news of the day is that the company has reignited its loyalty program, Norwegian Reward. In fact, the company had decided to freeze everything while waiting to see what would happen, but as of today members can breathe a sigh of relief.
The company has drastically reduced its fleet, down from 156 planes to 51, cutting all intercontinental routes, and with a business plan that promises to have sufficient resources to operate at least until September 2022.
Norwegian also reported that it has renewed all CashPoints, the program's currency, until December 31, 2022. It has also imposed some restrictions on the use of points precisely so that it does not have to "pay out" too many rewards in this restart phase and thus be able to maintain a balanced cash flow.
At the moment the company is planning some routes in Italy, but I am not so sure that they will really be operational given Norwegian's current situation.
