After weeks of hype, Etihad unveils 'only' new Armani/Casa collaboration
In recent weeks I have seen so many international blogs speculating on what Etihad's pharaonic announcement would be. The motivation [...]
Etihad Airways
In recent weeks I have seen so many international blogs speculating on what Etihad's pharaonic announcement would be. The rationale is that for weeks the UAE flag carrier has been flooding all its social media with posts heralding big news for yesterday, October 18.
In this article:
Among those who prospected Star Alliance membership, who the launch of a new business class And those who held out some remote hope of hearing the announcement of a return to the skies of the A380 and its crazy first-class cabins known as The Residence and The Apartment.
The mountain and the mouse
If you create such a strong expectation and for weeks you keep handing out small/big clues, it makes sense that the media and customers expect big things. Instead, this was not the case. In such cases in Italy we say, "The mountain has brought forth the mouse."
Sure, the announcement is interesting and it is a noticeable improvement in the Emirates carrier's premium offering, but we are talking about a change in china and linens, stuff that other companies communicate with a post and a press release on any given day and without much fanfare.
The Constellation Collection is born in collaboration with Armani/Casa
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When the veil was lifted, that is, we received the press release, we smiled at TFC. The reason is simple: no one had predicted that the grand announcement would cover plates, cutlery, blankets, and mattress.
The Constellation Collection (the new collection is so named because it is inspired by the stars) includes a new dining service with ceramics, glasses, cutlery and tableware, as well as high-quality fabrics. In addition, there is new bedding from Armani/House, and on longer flights passengers will receive a new memory mattress.
The new proposal of the carrier will debut in December on the entire fleet for business class and first class passengers.
Judging from the photos, we can guess that the product will surely be among the most elegant and modern available at high altitude, we are pleased that Etihad has chosen for a brand that is an ambassador of made in Italy to further enhance its premium proposition.
The news is interesting, especially the ability to further improve the quality of business class with a mattress pad when converting the seat to a bed, but the important announcements are other.
In conclusion
A groundbreaking announcement was expected, something similar to what Virgin Atlantic did recently when it made its entry into Skyteam official. Or the launch of a new cabin or a partnership with some other carrier. None of the above. Too bad
