WARNING. Coop points expire on Feb. 29, remember not to let them disappear
As I have often written in my articles, Italian companies are leaders in point collections, but there is the small flaw [...]
As I have often written in my articles, Italian companies are leaders in point collections, but there is the small flaw that constantly they are made to expire. For managers a way to relieve the budget of a debt, because it is good to remember that points are worth money and are therefore budgeted as debts for companies.
In this article:
While in the world we (almost) never use a similar approach to Italy, on the other hand, by us all loyalty systems make them accumulate and then expire, with no possibility of renewal on the new catalog.
When coop points expire
The issue is precisely that since point collections are equated with sweepstakes, By law these campaigns can last a maximum of 3 years, but it does not say that they have to be reset. You simply have to have a new competition.
No matter what you take home, the important thing is to avoid letting accumulated points die without doing anything about it.
In this case today I am talking about Coop's collection deadline, points will expire on Feb. 29, and a new campaign will begin on March 2, with a new catalog and everything.
How to use points in co-op
In the world of before the best use was in Millemiglia points, conversion still possible, but at the accumulator's discretion on how to then use the former Alitalia points.
I certainly wouldn't waste them on a pot, which probably costs less than the cost contribution being charged.
One altruistic way, if you have no better use for it, is to donate it to charity. Otherwise, my personal advice is to use them to get the discount on groceries or vouchers to use for other activities, provided that the countervalue is not less than the premium itself.
In conclusion
Loyalty program points expire, in Italy more often than elsewhere, putting an alert on the calendar a month in advance helps to avoid saying "holy cow, I missed it" because at the end of the day Rather than nothing, better rather.
