ITA Airways: all the news and deals on flights and Flying
Established in 2021 as the successor to Alitalia, ITA Airways has taken off to consolidate Italian air connectivity with the rest of the world. Its history, a combination of tradition and innovation, reveals a strategic transition from the former Alitalia, opening up new perspectives in the industry.
The fleet, predominantly composed of Airbus aircraft such as theA220, l'A320neo, l'A330neo and theA350, embodies the company's commitment to operational efficiency and high quality travel experience. With a focus on innovation and sustainability, the company invests in modern technology to ensure state-of-the-art service.
As an integral part of the global aviation community, the Italian carrier currently participates in the alliance SkyTeam and develops strategic agreements to expand the network of destinations and improve connectivity. Instead, with the arrival of Lufthansa in support of ITA, entry into Star Alliance and a subsequent abandonment of SkyTeam.
Corporate goals are focused on expanding international routes and creating a distinctive travel experience. The key hubs at Rome Fiumicino (FCO) e Milan Linate (LIN) serve as strategic hubs, connecting Italy to the rest of the world with a customer-centric approach to Italian hospitality.
The loyalty program, Flying, aims to reward passenger loyalty with exclusive benefits, point accumulation and upgrade opportunities. This initiative reflects ITA's commitment to building lasting customer relationships by making travel a rewarding experience.
