Aeroitalia becomes sponsor of Lazio, company logo on sleeve of uniform

If airlines abroad are very active with football sponsorships, the same thing is not the case in Italy where only Emirates with Milan has been present for years. Etihad, Qatar and the new Riyadh Air are very much present on the fields of half of Europe. The only exception in Italy is SS Lazio, which, however, attracts mainly small companies at the start-up level.

After having, unique example in the Italian football scene, an aircraft with a dedicated livery, something that only companies such as Manchester City, Real Madrid and a few others can boast in Europe. Today comes the announcement of the partnership between Lotito's club and Aeroitalia.

The agreement

Aeroitalia will work alongside the biancoceleste club as the Airline Sponsor and Global Partner by hosting players, technical staff and managers on their aircraft during scheduled trips to upcoming Italian Serie A championship, Coppa Italia and Champions League competitions, starting with the Juventus-Lazio trip to Turin.

Aeroitalia will also accompany the players on the field, appearing as a sleeve sponsor on the first team's match uniforms.

"We are pleased to announce this partnership - says Marc Bourgade, president of Aeroitalia. The collaboration is not only functional for mutual synergies between the two clubs, but a real source of pride for us, linking our brand to that of an important and historical club on the Italian football scene".

 "I welcome with great pleasure the entry of an Italian company like Aeroitalia, which is in great expansion in such a competitive sector as air transport, as a sponsor of S.S. Lazio. I am sure," the president concluded, "that the partnership will give both companies the opportunity to develop interesting and mutually satisfying projects." this is the comment of Patron Claudio Lotito

Aeroitalia's numbers

Aeroitalia was founded in 2022 at the behest of its investor Marc Bourgade (president). The wholly privately owned Italian airline is led by CEO Gaetano Francesco Intrieri.

Aeroitalia's first flight activity was on the charter segment in May 2022, and in July 2022 the first scheduled flight was operated instead. Currently, the network is articulated by serving 27 destinations and, as of Feb. 17, 2023, following the awarding of the Territorial Continuity tender, operates over Sardinia with flights from Olbia to Milan Linate and Rome Fiumicino and from Alghero to Rome Fiumicino.

As of July 2023, the company carried more than half a million passengers. The fleet currently consists of 5 189-seat Boeing 737-800 aircraft, 1 149-seat Boeing 737-700 aircraft, and 2 68-seat ATR/72 600 aircraft. An additional Boeing 737/800 is expected to join in the coming weeks.

The Company's goal is to meet a demand for air transportation, which adapts to changing market needs by going to fill the space created after the closure of other Italian airlines, developing a competitive aviation product.

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