Marriott launches parachute again this year for those who failed to renew Bonvoy status
Like last year, Marriott Bonvoy, the loyalty program of the hotel chain of the same name, is launching the parachute in 2024 to ensure [...]
Marriott
Recommended by TFC
Like last year, also in 2024 Marriott Bonvoy, the loyalty program of the hotel chain of the same name, is launching a parachute to ensure happy degrowth for members who have failed to renew their status.
Marriott will offer elite members a soft landing, soft landing applies to colo. who have not renewed the status held, and who have not even come close. The soft landing policy present in many loyalty programs guarantees not to go from the stars to the stables, but to be able to restart just one step below the level possessed the previous year, regardless of the number of nights stayed.
What are the possible scenarios
- Members who reached their existing elite status again in 2023 will have their current status renewed until February 2025
- Members who have not renewed their existing elite status in 2023 will be offered a level below their current status until February 2025. Members will see their new status in March 2024 and will be able to enjoy their existing status until February 2024.
- Members who achieved higher elite status in 2023. already have a state expiration date of February 2025.
Who the Bonvoy parachute is for.
I am seriously starting to think about betting that the soft landing will be renewed again next year, to sleep less in the Marriotts during 2024.
The reason is simple, right now they are Titanium Elite, if over the course of this year I sleep fewer than 50 nights in Marriott hotels I may be guaranteed, thanks to soft landing, the Platinum Elite level until February 2026. Meanwhile, I could review many hotel signs that I frequent much less, compared to Marriott and Hilton.
I would then become a mere Gold member again, only in March 2026, due to the status guaranteed to all holders of American Express Platinum and through the eventual parachute in 2026.
In conclusion
I find the soft landing a very important feature, too bad it is not as popular among loyalty programs, but a job change, a momentary problem, a sabbatical from travel can always happen, and having your status reset is not a pleasant thing.
Obviously, if you take advantage of the parachute, you will not have access to annual choice benefits, partly because these are triggered upon reaching certain nights stayed.
- 6,000 Mile Registration Bonus
- Collect miles WITH EACH PURCHASE
- Your miles with no expiration*
- No fees for ATM withdrawals and foreign purchases
- Without having to change banks
- Autonomous card activation
- Multi-function mobile application
- Free travel insurance
- Free credit for up to 7 weeks
- Contactless Payment
- Mastercard® SecureCode
- 20€ discount directly in your statement by spending €60 in one or more transactions with Carta on Italotreno.it
- Free fee the 1st year. From the 2nd €5.50 per month
- You can choose to pay in full or in installments
- Premium level of the Italo Più program
- 4 Vouchers per year for access to Italo Club Lounges
- Preferential Access to Italo's Fast Track at the station
- For every 5 purchases of Italo ticketing and/or onboard services made with Italo American Express Credit Card you will receive 1 voucher for room upgrade
- Welcome bonus of 100,000 Volare points upon reaching 6 thousand in spending in the first 3 months after card issuance
- Accumulate 1.5 qualifying Volare points for every euro spent, accumulate an additional 3 non-qualifying Volare points ( for a total of 4.5 Volare points) for every euro spent on ticketing purchases and other services offered by ITA Airways
- Access to the Premium Club of ITA Airways' Volare program.
- ITA Airways Lounge Access
- Free excess baggage
- Points Back